Nicole Kallmeyer

Integrated campaign
Direct mail (outer envelope, letter, brochure)
Email series (3 emails)

To kick of the Canadian Red Cross’s 2025 holiday campaign, I wrote this full-page ad in the Globe and Mail. The goal of the ad was to introduce the campaign’s tagline and call to action: “Help keep holiday traditions alive”.

I also wrote the campaign landing page and a series of 10+ emails (scroll down to see creative) that led to over $8 million in donations.

Channels
Direct mail
Email x 3

Purpose
Ask donors to support a furry new technology that brings comfort and joy to people living with Alzheimer’s.

This page features assets for two projects:

1. Women’s economic empowerment in Nicaragua
Direct Mail
Email (with animated GIF)

2. End-of-year donor thank you (stewardship)
Video

I’ve written countless CRM emails targeting Citibank’s various customer segments with information on banking products, services and offers.

Channel

Mail

Purpose

Provide first-time donors with an inspiring brochure that explains the Sinai Health System, and presents the impact of donations on health care, research, and patients.

Elanco wanted pet owners to know when to ask their vet about parasite treatment. They also wanted vet technicians to have a handy, comprehensive guide to recommending treatment based on a pet’s risk level. The result: A poster for pet owners to peruse while they wait at the vet, and a two-pager for vet technicians to keep on hand.

To remind creatives to do their best work, posters were placed throughout their work space, and a post card with an accompanying game was placed on each of their desks.

Channel
Direct mail

Purpose
Ask donors to support a new home for young girls who have been victims of sex trafficking.

Camp Ooch and Camp Trillium merged in 2020 and reintroduced themselves as Campfire Circle in 2022.

This video launched the new brand and told the Campfire Circle story in a high‑impact, emotionally resonant way. It was created for donor engagement, fundraising, stakeholder events, and digital channels, to rally support and excitement around the new identity.

Channel
Direct mail , including personal note from artist

Purpose
Ask donors to support arts programs for marginalized young people in Toronto.

Channel
Online video (released through Facebook and Instagram)
Versions: 2.5 min, 1 min, 35 sec

Purpose
Holiday campaign targeted to prospective and existing hospital donors.

This page features assets for two projects:

1. Online year-end campaign
Google display
Facebook carousel

2. Mail package to encourage existing donors to give at a higher level
Two brochures
Letter written in patient’s voice

Channel
Mail (folder with introductory copy, 6 inserts)

Purpose
Content-heavy package to encourage existing donors to give at a higher level.

Channel
Mail (brochure, refugee profiles, letter in voice of refugee mother, letter in voice of Canada’s UNHCR representative)

Purpose
Content-heavy package to encourage donors to support UNHCR’s cash assistance program.